Previous clients Mohammad Abu Sakha and Mazen Abu Sakha took on a hotel in Swefieh, close to the heart of Amman. The hotel was in shambles but this was no challenge for the two experienced hoteliers.
Mr. Mazen Abusakha had a simple but detailed goal: create a premium experience for an affordable price at the heart of Amman. His experience in the hotel industry with IHG’s Intercontinental made him a great fit for this kind of project.
Making sure that the photographs were photographed at the same location but at different times of day was imperative to communicate that these rooms have ample natural light. Shooting three stacked exposure images, in High Dynamic Range (HDR) allowed for photographing extreme exposures such as light indoors and sunlight outdoors. One of the hotel's selling points is that it is both well lit and in the middle of the city. This too needed to be communicated through the pictures, so opting for exposing everything evenly allowed us to communicate that to the audience members.
Upon our discussions, the goal of the photography was to showcase the amenities and natural light that each room offered. The photography should also highlight the new renovations undertaken by Mr. Mazen Abu Sakha. At first it was important to have pictures to showcase the availability of the new rooms and amenities for websites expedia and trivago.