COMMERCIAL PHOTOGRAPHY FOR ORANGE TELECOMMUNCATIONS COMPANY JORDAN
The campaign was designed to entice a young target audience into learning about the education opportunities presented to by Orange Telecommunications. The messaging was created to help people ease themselves into the idea of learning a new skill despite the skill or industry they currently operate in. The creative was both a television commercial and a parallel billboard campaign
PRE-PRODUCTION
I was put in touch with the creative directors and the client and we spoke about brand messaging, brand colors, the goal of the campaign, the style in which the images were to be retouched, and finally the deliverables specifications.
PRODUCTION
Production is always a fun experience. The locations were beautifully picked and wonderfully lit.
The production ran on time for the most part but there was little time allocated to the commercial photography section of the day. What was initially supposed to be 45 minutes for photography ended up being cut to 15, then eventually (for the first location) 3 minutes .
POST-PRODUCTION
It was a challenging task to get the final shots, edited, and printed ready in under a day or two as the agency was under a tight deadline.
Retouching had to be quick, and effective; there was no time for creativity. What was important was to stay aligned with Orange Telecommunications Company color palette and image guidelines. This was a fun challenge as Orange Telecommunications Company tries to stay away from the stereotypically shot commercial images. Rim lights and backlights are rarely used and a focus on the environment is highly recommended.
