V-Lounge Restaurant & Bar
2018
Within the hotel Crowne Plaza, in Amman Jordan, there is a restaurant and bar called V-Lounge. The restaurant and bar wanted to promote their new line of alcoholic cocktail beverages for the summer. Crowne Plaza marketing department wanted to implement a social media campaign to raise awareness of the new line of cocktails while also working to enforce brand recognition.
The bar was to be used as the backdrop for the photographs. Shooting at a low f-stop allowed for the glass bottles in the back to act as beautiful bokeh lights and give an extra dimension of depth to the image.
Each cocktail has its very own unique personality and flavor; working in tandem with the chef and the bartender, we were able to come up with a simple visual style that could communicate effectively the individual taste as well as the overall summer vibe of the drinks.
Working closely with head of marketing, we were able to achieve a level of efficiency and uniformity throughout the images to ensure that each image was unique but also consistent. This also allowed for quick feedback in order to guarantee that these images were on brand with the corporate identity for the hotel and the restaurant and bar.
This was definitely a fun shoot owing to the relaxed environment and professionalism of the chefs, waiters, and marketing department at Crowne Plaza in Amman Jordan.